Since 1972, the esports industry has emerged as one of the most profit generating industries and today it has broken all of its previous records. $1.6 billion is the total market value of this industry. Once there was a time when games were just for pleasure and to pass the time. However, today, games have become a full fledged career where every gamer brings different skills to the table and showcases his/her talent. Furthermore, with the integration of best software localization services, games are fully localized for global gamers so that there remains no barrier when gamers exhibit their gaming skills on a massive scale.
You might wonder why we are considering localization for esports tournaments. Don’t worry we are here to answer this concern of yours. Delve with us in this read and find out what information awaits you.
The Rise of Video Gaming Competitions
Video gaming competitions or esports tournaments are the gigantic display of gaming expertise by gamers. A gamer isn’t just a person who plays games, but rather a person who is adept in games and is aware of all the cheats and loopholes. At these esports tournaments, gamers get the chance to show the gaming community what skills they have and how they are better than other gamers. Today, gamers are recognized by the games they are adept in. For instance, in the Guinness World Records, Dennis Fong (known by his gaming name, Thresh) is recognized as the first professional gamer of Quake and Doom, first-person shooting games.
The feature of multiplayer gaming is another reason behind the rise of esports tournaments. In these competitions, groups of gamers join and compete against other gamers by teaming up and protecting each other throughout the game. Only if you Google the latest gaming competitions, you will find multiple of them. Not only are gamers crazy and obsessed with games, there are millions of people who are legit fans of these gamers. In these esports competitions, you will of course see skilled gamers but the crowd who comes to see these gamers in person is another story. All in all, these gaming competitions are a complete package for gaming fans and definitely a source of dopamine.
Describing Game Localization
Game localization delves into the adaptability of a game for a certain region. It covers all features, linguistic, cultural, functional, graphics, and hence everything. Even the dialogues and captions are adapted as per the target audience. Seeking help from a game localization agency to make sure that a game is fully adapted is always the wise choice. It is because mere translation won’t make a game impressive in every market. For example, Asian games revolve around different philosophies and concepts while European games have different concepts. In order to understand them, games are localized for every market individually.
Gaming localization also works on the UX/UI features of the game. Other than that, it also makes sure that games are compatible with different platforms so that gaming companies can generate more revenue by launching their localized game in different markets across different platforms.
How Game Localization and Esports Tournaments Work Together?
Now let’s decode the role of game localization in esports tournaments.
Easy Gameplay
Games that are to be played in sports tournaments are priorly decided by the organization and all of the participants know about them. With the help of gaming localization, creators of these games localize their games so that multilingual and multicultural gamers can play these games. Gaming companies specifically partner up with gaming translators from a professional translation agency to ensure the end product is a perfectly localized game. With game localization, the gameplay and other features of the game become understandable for the gamers, allowing them to display their exceptional skills in the competition.
Competitive Balance
With the combination of game localization and esports tournaments, all game players get to play fairly. When linguistic and cultural differences are removed, the only differentiator among all players is their skill. This creates a competitive balance between different players and also showcases the fairness of these events.
Marketing and Promotion
These esports events are a perfect opportunity for game developers to show how player friendly their games are and how they cater to different audiences. It helps game companies market their product (games) and build a reputable name in the gaming market. Hence, localization acts as a tool for game companies to earn their share of revenue in the global gaming market by making their games more accessible and effectively promoting them.
Final Words!
To sum up, esports tournaments are a new revolution for gamers. Here they get the opportunity to show their gaming skills and build a career for themselves. With the help of game localization, games played in these competitions are effectively localized so that all gamers can understand them and play them fairly.
