HeadOn PR assisted Core to Cloud in promoting its proactive cybersecurity solutions from Cylera during a period when the use of IoT in healthcare is increasing and increasing the risk of cyber threats by creating high-profile coverage around their two major events.
As an expert in cyber security, The Campaign Core to Cloud designs customized cyber security solutions for various settings. A vibrant, quickly expanding business, it collaborates with more than 50 NHS Trusts and top companies in the sector, including Fat Face, UCL, GFK, British Gymnastics, and Agas. It is well known for introducing some of the most cutting-edge cybersecurity solutions to the UK market. It is the sole provider of Cylera in the UK; it is the only solution designed specifically to safeguard healthcare IoT.
Patient care and confidentiality are at risk due to the growing threat of cyberattacks, which has coincided with the healthcare industry’s usage of cloud computing to connect IoT devices. Reselling Cylera, Core to Cloud, a centralized cyber security system, has helped businesses and government agencies become more proactive with asset management, risk assessment, threat detection, and other areas.
Our Goals:
Core to Cloud approached HeadOn after moving to Cirencester from London in order to increase company visibility in the Gloucestershire area and throughout the country in important industries like tech and healthcare. In order to enhance its reputation as experts in the healthcare and business sectors, Core to Cloud aimed to highlight its inventions through industry awards, elevate the profiles of its founders, and make the most of their participation at industry exhibitions and events.
The Outcomes Rewired 2023
Core to Cloud aimed to utilize Rewired 2023, an important event that took place in London’s Business Design Centre, to accomplish these goals. An outstanding chance for industry professionals to network, interact, and exchange best practices, insights, and innovations, this event is a highlight of the UK’s digital healthcare calendar.
HeadOn PR assisted Core to Cloud in increasing brand recognition and interaction both during and following their display at this event.
One significant opportunity was the visit by global thought leader Richard Staynings and Cylera’s Chief Security Strategist, which allowed for joint briefings with Core to Cloud’s CTO, Phil Howe, and founder James Cunningham.
- Interviews on Cotswold radio,
- Greatest Hits radio,
- GB News, and two TV shows;
- Article in Business & Innovation;
- Briefings on nursing management,
- Cancer nursing practice,
- Constructing better healthcare
- Article in Health Business that is lined up
- Bylined post on Rewired’s Network Security Blog
- Reached 5.4 million clients, both past and present
Eleven backlinks improving Core to Cloud’s SEO and directing people back to the website
16 media appearances with 50 brand mentions, increasing brand recognition and important search phrases.
Event of Ransomware
In order to raise awareness and encourage participation, Core to Cloud also organized its own ransomware event and partnered with HeadOn PR. Insights from a panel of experts, including Core to Cloud vendor partners Pentera, Vectra, and Cybereason, were covered by HeadOn PR both before and after the event. Publications such as these carried coverage:
- ComputerWeekly.com
- Business & Innovation,
- Business Express,
- Punchline,
- UK Tech News
Additionally, we assisted Core to Cloud in being placed on the Global Tech Awards shortlist.
Testimonial: “I just returned from a busy two weeks in the UK where I spoke at a number of conferences. Working with HeadOn PR helped build my company’s brand during my stay in the country and also media relations through setting up media opportunities.
Over the past 30 years, I have had the pleasure to work with a fair number of PR agencies, but no one has ever been as proactive, responsive, or an absolute joy to work with as the company. It was a genuine collaboration of excellence, expertise, and detail-orientedness. apply now for the 2025 contest!
